top of page

What is SEO, And How Does It Work?

Are you ready to take your business to the first page of Google? Here’s a complete guide about what SEO is and how it works.

vector graphic of SEO

Are you tired of your business website buried deep in the search results, lost in the endless pages of Google? Are you questing to increase the online visibility of your Cairns business and drive more traffic to your site? Doubtlessly, search engine optimization (SEO) is the only way to stand out in the crowded online marketplace.

But do you want to know what SEO is and how it works? Whether you are a Cairns-based business or operating globally, today's content can help you achieve your goals. From how to write an SEO-optimized blog post to how to get on the first page of google, we'll cover everything for you.

So, let's go on to boost your website's ranking and attract 10X more visitors and potential customers!


What is SEO?

SEO (Search Engine Optimization) is optimizing websites to rank higher in search engine results pages (SERPs). The higher a website ranks, the more visibility it has, leading to increased website traffic and business success.

By optimizing various elements on a website and creating high-quality content, SEO aims to improve a website's relevance and authority to search engines. Thus, it makes your site more likely to be found by users who search for relevant keywords.

SEO infographic showing areas of SEO using icons


What Does SEO Do?

SEO aims to improve a website's visibility and ranking in search engine results pages (SERPs) by changing its structure and content to make it more relevant and valuable to users. It can help to drive more organic (unpaid) traffic to a website and ultimately increase leads, conversions, and revenue.

Businesses can improve their online presence and reach their target audience by optimizing a website for search engines.


What is the Most Effective SEO Tactic?

After knowing what SEO does, the next question that pops into your mind can be, "what is the most effective SEO tactic? Is it so? Okay, let us spill the beans that SEO services in Cairns involve a wide range of tactics and strategies, including:

  • Keyword Research

  • On-page Optimization

  • Technical SEO

  • Link Building

While each of these tactics is important, the most effective SEO strategy is a comprehensive approach that integrates all of them.

It includes conducting thorough keyword research to identify relevant search terms, optimizing on-page content to ensure it is user-friendly and keyword-rich. Moreover, building a network of high-quality backlinks to demonstrate the website's authority is also included in it.

In addition, search engines prioritize websites with high-quality content that addresses the needs of their users. By producing optimized content for search engines and user experience, businesses can drive more organic traffic, improve website authority, and boost search engine rankings.


How to Write an SEO-optimized Blog Post? A Comprehensive Answer

Do you want to know how to write an SEO-optimized blog post that can outrank your competitors? Here's the step-by-step guide.

  • Research your target audience and determine what topics and keywords they are interested in.

  • Choose a keyword or phrase for your blog post that is relevant to your target audience and has a reasonable search volume.

  • Create a compelling title that includes your chosen keyword or phrase.

  • Write an introduction that draws readers in and includes your target keyword or phrase.

  • Organize your blog post with clear and concise subheadings that use related keywords.

  • Create high-quality content that provides value to your target audience and addresses their needs and interests.

  • Optimize your content for search engines by including your target keyword or phrase throughout the post naturally and organically.

  • Use internal and external links to relevant content to improve your post's user experience and authority.

  • Include meta descriptions and alt tags that include your target keyword or phrase to improve click-through rates and accessibility.

  • Proofread and edit your post for clarity, accuracy, and readability.

Following these steps, you can create an SEO-optimized blog post for search engines and user experience. In this way, you can drive more organic traffic to your website.


How Long Does It Take to Work?

You should know that SEO is a long-term strategy that requires a lot of effort and commitment. The tangible results of SEO depend on the following parameters:

  • The competitiveness of the industry

  • The quality of the website's content

  • The level of competition for target keywords

In general, businesses can expect noticeable improvements in their search engine rankings within three to six months of implementing an SEO strategy. However, it may take up to a year or longer to see prominent results.


How to Measure SEO Success?

Without measuring SEO success, you can’t figure out what is working and what is not. So, here are some ways to know how successful your SEO is:

Keyword Rankings

Monitor the positions of your target keywords in the search engine results pages (SERPs) to track your progress over time.

Organic Traffic

Analyse the amount of organic traffic your website receives from search engines to determine if your SEO efforts are driving more traffic to your site.

Conversion Rates

Track the number of conversions your website generates, such as sales, form submissions, or phone calls, to determine if your SEO efforts are generating high-quality leads.

Bounce Rates

Analyse the bounce rate of your website, which measures the percentage of visitors who leave your site after viewing only one page. It is to determine if your SEO efforts are attracting the right audience.


Monitoring the quantity and quality of backlinks is another way to measure SEO success. It can help you determine if your SEO efforts are improving the authority and trust of your website.

Return on Investment (ROI)

When measuring SEO success, don't forget to check the ROI. Calculate the ROI of your SEO efforts by comparing the cost of your SEO campaigns to the revenue generated from the resulting organic traffic and conversions. By tracking these metrics, you can gain insight into the effectiveness of your SEO strategies and make data-driven decisions to improve your SEO performance over time.

Did you find the above-discussed ways challenging and time-sucking? No worries, you can go with the option of hiring an SEO company in Cairns.

person on computer measuring the success of SEO


Can I Do SEO On My Own?

It is important to note that SEO is a complex and ever-evolving field, and it can take significant time and effort to succeed. Many tools and resources are available to help you with SEO, such as Google Analytics, Google Search Console, and SEMrush. These tools can help you track your progress, identify opportunities for improvement, and optimize your content for search engines.

But SEO requires a solid understanding of technical concepts like HTML, content creation, and link building. It also needs time to research and analyze data, identify and implement strategies, and track and analyze results.

If you lack the time or expertise to handle SEO, consider hiring a professional SEO service. For SEO service in Cairns, you won't get any option better than Cairns City Graphics.


How Much Does SEO Cost Per Month?

The cost of SEO services in Cairns can vary depending on several factors, such as the scope of the project, the level of competition, and the specific services included in the package. SEO pricing in Cairns can range from a few hundred dollars to several thousand dollars per month.

Generally, an SEO company in Cairns normally charges between $850 to $20,000 for certain packages. But large corporations can charge more than this. And what about the monthly charges? Don't worry; it won't break the bank. The monthly SEO prices in Cairns range between $550 and $3000.

However, it is essential to note that investing in high-quality SEO services can yield significant long-term benefits for your business, such as increased traffic, leads, and revenue. It is recommended to research and compare multiple SEO service providers in Cairns and choose a package that aligns with your budget and business goals.


What is the best SEO tool?

Many SEO tools are available, each with unique features and capabilities. Here is the list of the most authentic and popular tools for SEO.

These include:

Google Analytics

This free tool provides detailed insights into your website traffic, user behaviour, and performance.

Google Search Console

Google Search Console is a free tool that helps you monitor and optimize your website's presence in Google search results.


SEMrush provides a wide range of SEO features, including keyword research, competitor analysis, and backlink analysis.


Ahrefs primarily focuses on backlink analysis and offers keyword research, content analysis, and competitor analysis.


Moz offers a suite of SEO features, including keyword research, link building, and site audits.

Pick the tool that suits best according to your requirements. It can be helpful to experiment with different tools and see which ones provide the most value for your business. But don't forget that not all the tools are free and you'll have to spend a good amount on buying each of them.

Although there's no need to spend separately on each tool. Hire a professional for business SEO Cairns, and save your money and time.


Is Learning SEO Difficult?

Without a shadow of a doubt, learning SEO can be challenging, especially if you are new to the field. So better to opt for a Cairns city SEO expert to handle all the SEO services for your business.

However, you can also become proficient in SEO with the right resources and a willingness to learn. Many online resources are available to help you learn SEO, including blogs, courses, and webinars. It can also be helpful to network with other professionals in the industry and attend SEO conferences and events.

When learning SEO, it is crucial to focus on the fundamentals, such as keyword research, on-page optimization, and link building. Once you have a strong foundation in these areas, you can explore more advanced topics, such as mobile optimization, local SEO, and technical SEO.

If your prime concern is to learn SEO and work for your business yourself, getting SEO training in Cairns would help you achieve your goal.


How to Get Business on the First Page of Google?

Who doesn't want to know how to get business on first page of google? Surely everyone! Getting your business on the first page of Google search results can be challenging, but it isn't out of the question. The right approach can make it achievable. Here are the most effective tips that can help you improve your search engine rankings.

  • Conduct thorough keyword research to identify high-potential keywords for your business.

  • Optimize your website's on-page elements, such as title tags, meta descriptions, and headers, for your target keywords.

  • Create content that is well-researched, highly-engaging and top-notch and optimized for search engines and provides value to your target audience.

  • Build high-quality backlinks to your website from authoritative sources in your industry.

  • Optimize your website for mobile devices to improve your rankings in mobile search results.

  • Leverage social media and other marketing channels to drive more traffic to your website and improve your online presence.

Rather than spending your time learning the whole process and then applying all the strategies, isn't it better to opt for SEO specialist cairns to rank your site without any hassle?


What Percentage of Google Searches Go Past the First Page?

It is widely known that most Google searches do not go beyond the first page of results. While there is no specific percentage that can be applied to all searches, it is estimated that around 75% of users don't click beyond the first page of results.

According to Backlinko, only 0.63% of the users go to the second page of Google. It underscores the importance of ranking on the first page of Google for relevant keywords and phrases to drive traffic to your website and reach potential customers.

Effective SEO strategies, such as keyword research and optimization, can help improve your website's visibility and increase your chances of ranking on the first page of search results.

If your website isn't on the first page of Google, you are missing out on a significant amount of potential traffic and customers. That's why it's essential to invest in SEO services in Cairns to improve your website's ranking and increase your visibility in search results.


Local SEO vs International SEO - What's the Difference?

When it comes to SEO, one important distinction is between local and international SEO. Local SEO focuses on optimizing a business's online presence for local searches.

While international SEO is aimed at reaching a global audience. Both are important for businesses, but the strategies and tactics used for each can be quite different.

Goal of Local SEO

For local SEO, the goal is to increase a business's visibility in local search results. It means optimizing for location-based keywords, creating and claiming local business listings, and building local citations. Any local SEO agency in Cairns can do all this for you. Local businesses can also benefit from reviews, as they can help improve their rankings and credibility in the eyes of potential customers.

Goal of International SEO

On the other hand, international SEO involves optimizing a website for multiple languages and countries. It helps you target different countries, locations, and audiences throughout the world according to your business nature and service type.

So, if you want to enhance the presence of your business locally or internationally, get the Cairns google SEO optimization services from Cairns City Graphics.


Organic Traffic vs Paid Traffic - Which One to Go For?

When it comes to driving traffic to a website, there are two main ways to do it: organically and through paid advertising. And a company of local SEO in Cairns can offer both services to you. But first, let us tell you the difference between both of these.

Organic Traffic

Organic traffic is the traffic that comes to a website through search engines or other non-paid sources. It's highly valued because it is free and can be sustainable over time. However, it can be challenging to achieve and can take time.

To drive organic traffic, businesses need to invest in creating high-quality content, optimizing their website for search engines, and building a strong online presence through social media and other channels.

Paid Traffic

Paid traffic is traffic that comes from ads that a business pays for. It can be a quick way to drive traffic to a website. With paid advertising, businesses can target specific audiences and choose the keywords and demographics they want to reach. However, paid traffic can be expensive, and the traffic will stop once the advertising budget is exhausted.

Ultimately, a balanced approach combining organic and paid traffic can be the most effective. By investing in organic traffic strategies over the long term, businesses can build a strong online presence and reduce their reliance on paid traffic. At the same time, targeted paid advertising can help drive traffic and sales in the short term.


Get Your Business Website on the First Page of Google with Us!

After knowing the importance of SEO for businesses, do you want to hire an SEO specialist for your business in Cairns? Look no further. Cairns City Graphics is the Cairns SEO expert that can cover all your SEO needs.

We have a team of SEO experts who can help boost your website ranking. Our SEO strategies are fully effective and can make a visible difference in your online presence.

Want to know which SEO strategies we use? These include:

  • On-page SEO

  • Technical SEO

  • E-commerce SEO

  • Link Building

We are available for both if you want to rank your site high among local competitors or internationally. Our local SEO and worldwide SEO strategies will give you guaranteed results.

Get ready to get your business on the first page of Google and increase your online visibility in Cairns. Contact us today to learn how our expert SEO services can help you achieve your goals and take your business to the next level!

20 Feb 2023



bottom of page